Homeflow and Alto Software Group have launched a partnership that allows estate agents to send qualified and enriched leads from Homeflow’s products – Website, Lead Manager, or Valuation – directly into Alto’s CRM platform.
The integration reduces manual data management and ensures negotiators have immediate context on leads. Homeflow’s automation and tracking tools generate and prioritize leads, which are then passed seamlessly into Alto, creating a more connected and efficient workflow for agencies.
Jeremy Harford Tapp, co-founder of Homeflow, said: “We are building the most trusted front end platform in estate agency, helping agents generate and qualify leads with real efficiency. This partnership with Alto means all advanced data now sits seamlessly inside the CRM. Agents get top-class marketing and lead management on the front end, and a powerful core system at the heart of their operations.”
Stu Pick, Partnerships Director at Alto Software Group, said: “By partnering with Homeflow, we are connecting high-performance digital lead generation and qualification tools directly to Alto. Our agency clients benefit from cleaner data, streamlined workflows and a more involved experience from first inquiry to transaction.”
The integration is available immediately to mutual customers of Homeflow and Alto.
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