Bettermove has launched a chain-mailing service which aims to allow estate agents, landlords and sellers to keep transactions on track if the property chain is broken.
The UK property solutions company said the launch was in response to a persistent problem in the market, with one in four property chains collapsing.
This service allows agents or sellers to bring in BetterMove when a buyer moves out. In these cases, the company may purchase the assets outright, allowing a broader chain to grow.
Once the series is complete, the property is re-listed with the original estate agent, allowing them to secure their fee and continue marketing the home.
Bettermove said the model is designed to keep agents involved throughout the process, while minimizing disruption for buyers and sellers stuck in broken chains.
Adele Biggs, Associate Consultant at Bettermove, said: “Our chain-mending service is all about saving deals from falling apart for estate agents and sellers.
“We move quickly to ensure deals don’t fall apart, agents protect their fees, and everyone can move transactions forward with less stress and uncertainty, even in complex chains involving multiple linked transactions.”
The company said chain-mending services remain “relatively uncommon” in the wider property market, with most similar approaches typically associated with housebuilders and developers.
The launch is part of BetterMove’s broader offering, which also includes part-exchange and investor-focused services.