A new property technology platform aimed at streamlining rental reviews has launched in England, as the rental sector prepares for significant regulatory changes under the upcoming Tenants Rights Act.
Marketerant, founded by Fixflow co-founders Rajeev Nayyar and Duncan Careless, has opened an early adopter program to allow agents, property managers and build-to-rent operators ahead of a full rollout expected in the coming weeks.
This platform has been developed in response to the upcoming need for hire review through a process that is transparent, consistent and supported by clear evidence.
MarketRent is positioned as a workflow and evidence platform, enabling users to compile market data, comparable properties, indexation and landlord approval in a single system, while supporting communication of proposed rent increases and maintaining a full audit trail of decisions.
As well as the platform, the company has introduced a free fare indexation tool, designed to provide an indexed fare reference point using Office for National Statistics data and intended as a transparent starting point for fare review discussions.
The business has also announced an integration partnership with Veco Plus, which is expected to include further software, data and tenancy reference providers.
Rajiv Nayyar, chief executive of Marketerant, said the increasing complexity of rent reviews has exposed shortcomings in existing processes.
“Fare reviews are becoming more important, more visible and more operationally demanding,” he said. “For many agents and operators, the existing process is still too manual, too fragmented and too difficult to evidence if challenged.
“We built Marketerant to solve that practical problem. It’s about helping the industry run rental reviews in a more consistent, efficient and defensible way, with better communication between agents, landlords and tenants, and with a clear record of how decisions were made.”