strut and parker has unveiled a rebrand as it looks to strengthen its position in prime and rural property markets.
The update includes a new logo, revised marketing materials and a redesign of offices across its network, reflecting a change in the way the 140-year-old company presents itself. The refreshed identity features a deep claret color palette and an updated wordmark, which retains the company’s long-standing ampersand.
The rebrand will also include a new marketing campaign and digital upgrade, with a redesigned website and client portal set to launch later this year.
strut and parker The refreshed identity is said to reinforce its heritage, using the tagline “Land and property. Since 1885”, combining traditional values with a more modern, digital-first approach. The update aims to strengthen engagement with clients in key residential and rural areas and support the firm’s growth ambitions.
Gary Higgins, managing director of Strutt & Parker, said: “This rebrand is an important step in ensuring that Strutt & Parker remains visually aligned with its exceptional client base and the high-quality professionals who make up our business.
“This refresh reaffirms our commitment to providing the unmatched quality of service, professionalism based on expert knowledge and the client-focused approach that makes Strutt & Parker the consultancy of choice.”
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